When PR people have something to say, they prepare a press release. This is something that jams up your fax or fills up your letterbox with anything from one to fifteen sheets of closely-typed text and is usually already written as a news story (featuring quotes from the programmers and so on) to save you the trouble of even having to whip it into shape.
We hated press releases, rarely bothering to do any more than skim out the skeletal, genuine information from them (usually conveniently placed in tiny print at the bottom of the last page) and eat the attached free lollipops.
For this reason the office was usually awash with tiny little transparencies of games (they'd turn up in drawers, on the floor, inside books, in the toaster) which no one paid any attention to. One month, we found one which no one could recognise, and scented a gag.
Asking readers to identify the game from the pic brought a disturbingly large response and MSC went from strength to strength, entering the idiolect and eventually evolving into the fantastic Mystery Press Release Corner, in which the team affected comic bemusement at some of the inexplicable nonsense which over-enthusiastic PR companies would sometimes see fit to send to an Amiga games magazine.
AMIGA POWER - Turning Hopeless Unprofessionalism Into Comedy.