Leading contenders for this prestigious award included the Amiga Format Annual ad (featuring a laudatory quote from Stuart Campbell, entirely made up and with a typo), the ad for AF53 ("Video games are killing pop music... Amiga Format brings you the mass murderers"), anything to do with Workbench (nobody CARED) and the Amiga Format Hardware Special ad (98% of the words tragically misspelt), but the Games Special's genius of banality swept it to victory.