Both leisure spending and leisure time are finite. Sales of video
games, for example, have risen unfailingly over the time period
during which music sales have declined. This logically means people
having both less money to spend on music, and less time to spend
listening to it, which would equally logically cause a drop in music
sales which had no connection whatsoever to filesharing. (Also,
there's probably a case to be made in regard to the vastly increased
complexity of today's games compared to even five years ago, and
hence the increased amount of leisure time which would be taken up
by them even if the amount of financial spending was static.)
The main music-buying demographic has far more things all competing
for its money now than it did even a few years ago. Mobile phones
are another obvious yet highly significant example of something that
swallows a large amount of teenagers' cash..
The evidence against a qualitative decline in music being the reason
for the fall in sales fails to take account of several other
factors. The obvious one, which has been discussed here before, is
the very common modern habit of "previewing" singles on radio and TV
for six weeks or even longer before they're available to buy,
leading consumers to be heartily sick of particular songs before
they can be bought. (A situation exacerbated by the exponential
growth in the number of outlets, eg new music TV channels.)
The reasons for this mystifying behaviour, which has lead to a
stupendously predictable collapse in single sales, have often been
pondered, but the only one which makes sense is that record
companies WANT the single as a format to die. Most singles are not
profitable - their physical cost is little less that of an album
which sells at 4-5 times the price, and "development" costs have
ballooned as the rise of music TV demands ever-more-expensive promo
videos etc - and the record companies have loudly bemoaned this fact
for at least a decade. There seems little doubt that they WANT
single sales to wither and die, because they're basically
loss-leaders.
However, as they wither and die, they conveniently affect the
headline sales figures of the music business, enabling the companies
to cry that their sales are plunging due to piracy, when in fact
they're plunging at least in part due to a deliberate and considered
policy shift by the companies themselves.
Even leaving aside the proliferation of ever-growing numbers of
dreadful reality-TV shite that even the mainstream is tiring of,
there are also measureable qualitative declines in the
singles market. It's only a few years since the music industry
implemented rules decreasing the consumer value of chart-eligible
singles (eg you're now not allowed to have more than two
b-sides on a CD single and still be eligible for the charts, whereas
previously you could have three or more). This is an obvious
qualitative downgrade, and could reasonably be expected to affect
sales.
Frankly, given these and other factors, it ought to be seen as a
miraculous triumph that music sales have held up as well as they
have, rather than some sort of terrible criminal disaster requiring
a scapegoat. (And that's assuming that the current decline, just two
or three years long, IS an ongoing trend rather than one of the
industry's regular up-and-down blips.)
While it clearly can't be proved either way, given such reasoning I
don't think it's the least bit fanciful or absurd to suggest that
the proliferation of filesharing could well have actually slowed
this decline (for reasons such as those I outlined in my initial
post) rather than being the cause of it. |